Yozu recognised that its growth and evolution as a company required an updated brand and identity to better communicate its values, offering, and positioning to its target market. The rebranding process has helped the company to improve its online presence and digital marketing efforts, which was crucial for reaching and engaging with its target audience.
Yozu’s old brand only really took the visual elements into account, which is obviously important, but it felt a little too focused on style over substance, and didn’t do Yozu justice. Sporadic work was done in the past on various aspects such as tone of voice and values but we never looked to tie everything together to create one complete cohesive brand identity that really demonstrated who we are.