BioGrad is a leading laboratory and clinical training center that attracts elite science and medical students from all over the world. They specialise in offering real-world laboratory and clinical skills that range from beginner to advanced level courses in their state-of-the-art facilities in Liverpool, UK.
BioGrad’s business offering is very much focussed on physical, on-premises, and in-person training however, in 2020 — once the COVID-19 pandemic took hold — they were no longer able to offer courses due to the restrictions that were put in place.
Rather than doing nothing and riding it out, the team at BioGrad decided that they could put their state-of-the-art testing labs to use to perform quick and accurate PCR testing for the general public both in-person and via postal tests.
In order to pivot and allow people to have access to the testing, BioGrad initially set up a Squarespace website that would allow people to place an order for a test along with a booking platform to book in-person testing slots. They soon came to realise — due to the level of demand, ever-changing restrictions, and data reporting requirements — that SquareSpace wouldn’t continue to be a viable option, which is where Yozu Creative comes in.