Working on values, positioning, and personality, we differentiate your brand from competitors and create consistency in your internal and external communications. Led by industry experts, we cover core values, mission, vision, positioning, brand archetypes, and more—helping you craft a strategy that aligns with your business goals in the digital age.
Fuel growth with strong brand strategy.
Why do you need a brand strategy?
Unique brand identity
Defining your values, mission, and vision helps to design a clear brand identity.
Stand out from competitors
A strong brand sets you apart, allowing you to leverage your unique selling points.
Consistent messaging
Consistent marketing and communications convey your brand's message effectively.
Improved recognition & loyalty
A strong identity builds loyalty, repeat business, and word-of-mouth referrals.
Increased brand equity
Long-term brand vision increases brand equity and future growth potential.
Clear direction for promotion
The insights gained will guide effective marketing efforts to reach your audience.
Capture the core of your brand
A brand without a plan is just a dream.
Often businesses start from the very end of the process, which results in chaos in communication and visual language. By developing the core of your brand first, we create consistency and uniqueness on every level. Designed to be engaging and hands-on, our workshops leave you energised and ready to elevate your brand.
Successful outcomes of brand workshops
What our clients say
Build a visual identity with a solid brand strategy.
Frequently Asked Questions
Here are some of the questions we get asked about brand strategy. If you want to know something that isn't covered here, please get in touch.
What is Brand Strategy and why is it important?
Brand Strategy is the process of defining how a brand will be perceived by its target audience. It involves creating a clear and consistent message that resonates with customers and helps differentiate a brand from its competitors. It’s important because it sets the foundation for all branding efforts and helps create a strong and recognisable brand image.
What happens during a Brand Workshop?
During a Brand Workshop, participants engage in a variety of exercises and activities that explore various aspects of their brand, including their mission and vision, target audience, competitive landscape, and unique value proposition. The goal is to gain a deep understanding of the business and its customers, identify strengths and weaknesses, and develop a brand strategy that differentiates the business from its competitors.
How does Brand Strategy help in increasing brand awareness?
A clear and solid strategy helps in increasing brand awareness by creating a clear and consistent message that resonates with customers. It helps differentiate a brand from its competitors and creates a strong and recognisable brand image, which makes it easier for customers to remember, recognise, and relate to the brand.
What is the difference between Brand Strategy and Brand Identity?
Brand Strategy is the process of defining how a brand will be perceived by its target audience. It involves creating a clear and consistent message that resonates with customers and helps differentiate a brand from its competitors. Brand Identity, on the other hand, is the visual and tangible aspects of a brand, such as its logo, colour palette, and typography. Strategy defines how a brand should be perceived, Identity is how the brand looks and feels.
How long does a Brand Workshop last?
The duration of a Brand Workshop can vary depending on the complexity of the business and the depth of the discussions. Typically, a Brand Workshop can last anywhere from a half-day to a full week and beyond. The goal is to ensure that all participants have enough time to engage in meaningful discussions, provide input, and arrive at a clear and actionable brand strategy.
What are the deliverables of a Brand Workshop?
The deliverables of a Brand Workshop can vary depending on the goals and objectives of the workshop. Typically, the deliverables may include a brand strategy document that outlines the business’s brand identity, values, messaging, and differentiation, as well as a brand style guide that provides guidelines on how to use the brand across different channels and mediums. Additionally, a Brand Workshop may lead onto the development of a new logo, tagline, or other visual and verbal branding elements that reflect the business’s brand identity.