Just driving traffic to your website is no longer a viable approach to ensuring sales, leads, or conversions — you need to have strategy beyond that point.
Getting more out of the traffic and leads you currently have (versus entirely new traffic) can help to propel companies toward long-term, sustainable growth. That’s where conversion rate optimisation (CRO) comes in.
No matter how established your business is, you want to convert your visitors into qualified leads, customers, and brand advocates — and you want to do so in the most effective, impactful, and reliable way possible.
When looking to optimise conversion rates, our first step is always to focus on user behaviour and analysing user journeys to get evidence and data based research to serve as foundation for all decisions. Having a comprehensive understanding of how users navigate and interact with a site or platform is essential to design for optimal results.