Let's make your brand shine online! From pixels to personality, we've got you covered.

Human-centered design

Establishing and reimagining brands for the digital world.

At Yozu Creative, our mission remains consistent, whether we’re putting together a fresh brand from scratch or giving an established one a fresh coat of paint — we strive to discover and foster a deep-rooted connection between you and your audience. With the right strategy and a bold visual identity, we can help you create a brand that stands out in a crowded digital landscape, delivering a clear and unmistakable message.

When we team up with new or existing brands, we understand that every project comes with its own unique set of challenges, but don’t worry – our team is up to the task, and we specialise in crafting bespoke solutions tailored to your needs. In a world overflowing with marketing ‘noise’, we know that communicating your brand’s values and beliefs succinctly is key to grabbing attention.

We’re not just your run-of-the-mill agency – we’re your partner, invested in your brand’s growth and success every step of the way. It’s the reason that our customers keep coming back – our high client retention rate speaks for itself!

Brand Workshops
Brand Strategy
Visual Identity
Collateral & Print
Video Creation

Discover the secrets to creating a standout brand that truly resonates with your audience.

Our brand workshops are the perfect way to get a deep dive into all things branding, from strategy to execution.

Whether you have an existing brand that needs reinvigorating or your business is brand new, our workshops are designed to help you understand the work involved in creating a unique and compelling brand that resonates with your audience.

Led by industry experts, our workshops cover everything from defining your brand’s core values, developing your mission/vision/positioning statements, understanding your brand archetype, and much more. We’ll help you develop a solid branding strategy that aligns with your business goals and works in a digital world.

Our workshops aren’t just about theory – they are designed to be fun and engaging, so you’ll come away feeling energised and inspired to take your branding to the next level.

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A brand without a plan is just a dream.

A brand strategy is a plan that outlines how a company will develop and manage its brand to achieve specific business objectives. It involves defining the brand’s unique positioning, messaging, and visual identity, as well as identifying the target audience and developing a plan for communicating with them.

The goal of a brand strategy is to create a strong and recognisable brand that resonates with customers and builds loyalty over time. By defining the brand’s values, personality, and messaging, a brand strategy can help guide all marketing and communication efforts, from advertising campaigns to social media posts.

A well-executed brand strategy can help differentiate a company from its competitors and build a positive reputation in the marketplace. It can also help ensure consistency across all customer touchpoints, creating a cohesive and memorable brand experience.

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Visual identity is soooo much more than a logo.

We understand the importance of a strong visual identity. It’s not just about having a pretty logo or a consistent colour scheme, it’s about creating a recognisable and memorable representation of your brand.

Your visual identity encompasses all visual elements of your brand such as your logo, typography, colour palette, imagery and graphical elements. It’s what makes your brand stand out in a sea of competitors and helps your customers connect with your brand on a deeper level.

A well-crafted visual identity has the power to evoke emotions, build trust and convey your brand’s message to your target audience. It’s the visual representation of your brand’s personality and values.

Our team of designers will start by researching your brand or business, competitors, and industry to gain a deep understanding of what makes your brand unique.

From there, we’ll create multiple design concepts and work with you to refine and select the final visual identity. Once the design is finalised, we’ll provide you with comprehensive brand guidelines that outline how to use your visual identity consistently across all your marketing channels.

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We are just as talented offline as online.

Any brand needs to be consistent across all platforms, both online and offline. That’s why we offer collateral and print design services to ensure your brand is recognisable and memorable in all settings.

Collateral design we can support with include business cards, brochures, flyers, and other promotional items. Our team of designers will work with you to create collateral that reflects your brand’s identity, using colours, typography, and imagery that align with your overall brand strategy.

We can also support you with production of physical printed materials, such as posters, billboards, and packaging. Our team of designers have extensive experience in creating visually stunning print designs that capture the attention of your audience and leave a lasting impression. Whether you need a custom packaging design that reflects your brand’s personality or an eye-catching poster that promotes your upcoming event, we’ve got you covered.

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Engage, captivate, and elevate your brand with our video creation services.

We specialise in crafting dynamic and visually stunning videos that captivate your audience and elevate your brand. Whether you’re looking to promote a new product or service, share your brand story, or simply connect with your followers, video creation is the way to go.

Our team videographers, editors, and animators work together to bring your vision to life. We begin by understanding your brand and audience, and then we work with you to develop a concept that resonates. From there, we handle everything from storyboarding to post-production, so you can sit back and relax while we do the heavy lifting.

So why video? Well, the numbers speak for themselves. Video content is shared 1200% more on social media than text and images combined. And, 90% of customers say that videos help them make purchasing decisions.

But it’s not just about the numbers. Video is a powerful storytelling tool that allows you to convey emotion, build trust, and connect with your audience in a way that no other medium can. Whether you’re looking to educate, entertain, or inspire, video creation is the perfect solution.

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See how we have helped clients with branding solutions.

Pandle
Branding
SaaS

Refreshingly simple bookkeeping — with a brand to match.

Creating an atomic design system for IGD to better support their brand story & improve their digital experience.

A transformative journey of rebranding and reinvention for Yozu.

Discovery

Web Design & Development

Product Design

Frequently Asked Questions

Here are some of the questions we get asked about Brand & Identity Design. If there is something you want to know that isn't covered here, please get in touch.

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What are the benefits of working with a branding agency?

If you’re building a brand, a branding agency can be a huge help. Here are some benefits:

Expertise and Experience
Time and Cost Savings
Fresh Perspectives and Ideas
Consistency and Cohesion
Brand Growth and Expansion

A branding agency can provide a team of skilled professionals to develop a comprehensive branding strategy and execute it efficiently, saving you time and money. They can provide fresh perspectives and ideas, ensuring your brand stays relevant and competitive. They can also ensure your brand is consistent across all platforms and identify opportunities for growth and expansion that align with your goals.

What are the differences between branding and marketing?

When it comes to business, two terms that are often used interchangeably are branding and marketing. While they are related, there are some key differences between the two.

Branding is about creating a unique identity for your business that sets you apart from the competition. It’s about creating a memorable name, logo, tagline, and overall brand voice that resonates with your target audience. Branding is a long-term process that builds trust, credibility, and loyalty with your customers.

Marketing, on the other hand, is about promoting your business and its products or services. It’s about creating campaigns and tactics to reach your target audience and persuade them to buy from you. Marketing is a more short-term, tactical approach that is focused on generating leads and driving sales.

Here are some key differences between branding and marketing:

Focus: Branding focuses on creating a unique identity for your business, while marketing focuses on promoting that identity to potential customers.
Timeframe: Branding is a long-term process that builds trust and loyalty over time, while marketing is more short-term and focused on generating leads and sales.
Goals: The goal of branding is to create a strong and memorable identity that sets you apart from the competition, while the goal of marketing is to promote your business and generate sales.
Approach: Branding is more strategic and holistic, while marketing is more tactical and focused on specific campaigns and tactics.

How does branding impact a company's success?

Branding plays a crucial role in the success of a company. A strong brand can help a business stand out from the competition, build customer loyalty, and create a positive reputation in the marketplace. Here are some ways in which branding impacts a company’s success:

Differentiation: A well-defined brand helps a company differentiate itself from competitors. A strong brand can help customers understand what sets a company apart from others in the same industry, and why they should choose that company over others.
Recognition: A strong brand makes a company easily recognisable. A consistent brand identity, including logos, colours, and messaging, makes a lasting impression on customers and helps them remember a company’s name and products.
Trust and Loyalty: A strong brand builds trust and loyalty with customers. A well-defined brand identity helps customers understand what a company stands for and what values it holds. This can create an emotional connection between a company and its customers, leading to increased trust and loyalty.
Perceived Value: A strong brand can increase the perceived value of a company’s products or services. Customers are often willing to pay a premium for products or services from a brand they trust and believe in.
Expansion Opportunities: A strong brand can open up new opportunities for a company. A well-established brand can help a company expand into new markets, introduce new products or services, and attract new customers.

What are brand guidelines?

Brand guidelines are a set of rules and standards that define how a company presents its brand to the world. They outline the visual and messaging elements of a brand, including logos, colours, fonts, tone of voice, and more. Think of brand guidelines as a roadmap that ensures consistency and cohesion in all brand communications.

Here are some of the elements that may be included in brand guidelines:

Brand Values and Purpose: The guidelines may include the company’s mission statement and values, as well as its brand purpose and positioning.
Logo Usage: The guidelines will specify how the company’s logo should be used, including size, placement, and clear space around the logo.
Colour Palette: The guidelines will specify the colours that should be used in all brand communications, as well as any specific color combinations that are off-limits.
Typography: The guidelines will specify the fonts that should be used in all brand communications, including headings, subheadings, and body text.
Tone of Voice: The guidelines will outline the company’s preferred tone of voice in all communications, including written content and marketing materials.
Visual Elements: The guidelines may include rules for photography, illustration, and other visual elements that are used in brand communications.

By creating brand guidelines, a company can ensure that all brand communications are consistent and reflect the company’s values and personality. They also help to ensure that external partners, such as design agencies or marketing firms, understand how to communicate on behalf of the brand. Overall, brand guidelines are an essential tool for building a strong, recognizable brand that resonates with customers.

How expensive is rebranding?

Not the answer you wanted but, rebranding costs can vary depending on the specifics of your project.

Typically, we’ll need to conduct research, develop a brand strategy, design new visual elements, and implement the new brand identity across all touchpoints. The cost can range from a few thousand pounds to hundreds of thousands of pounds, depending on the complexity of your brand and the changes being made.

Despite the investment, a strong brand can help your business stand out and build long-term relationships with customers. If you’re interested in rebranding, let’s talk more about your needs and budget.

Are you ready to take your brand to the next level? Speak to us today.

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