Building cohesive and scalable experiences for digital products with Design Systems.

A Design System is a set of comprehensive rules and guidelines which allows you to design at scale while maintaining the quality of your digital solution. That universal guide of ready-to-use components is used to build screens or features while keeping consistency across all your digital touchpoints. If designed well, it speeds up design and development processes and ensures a coherent look and feel of your brand or product.

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Why should I consider using a design system?

Having a design system in place for your digital product or platform has a number of benefits, not least speeding up design and development.



By providing a centralised resource that establishes consistent design patterns, visual elements, and interaction behaviors we can ensure a cohesive and unified experience across different screens, features, and platforms.


Efficiency and Productivity

Designers and developers can work more efficiently by reusing pre-defined components, styles, and guidelines. This reduces redundant work and speeds up the design and development process. Designers can focus on solving unique design challenges instead of reinventing the wheel, resulting in increased productivity.


Scalability and Flexibility

As an app or digital product grows and evolves, a design system allows for seamless scalability. By having a modular approach to design, new features or sections can be easily integrated and aligned with existing components and styles. This scalability enables efficient iteration and adaptation to changing user needs and market trends.


Collaboration and Communication

A design system serves as a shared language and reference point for designers, developers, and stakeholders. It promotes collaboration by providing a clear and consistent framework for discussions and decisions. Designers can communicate their ideas more effectively, and developers can implement designs accurately, fostering a smoother workflow and better cross-team alignment.


Streamlined Maintenance and Updates

Maintaining and updating the design of an app or digital product becomes more efficient since changes can be made at the highest level, automatically reflecting across all instances, ensuring design integrity and reducing the risk of inconsistencies. This streamlines maintenance efforts and facilitates continuous improvement.


Improved User Experience

Ultimately, a well-implemented system leads to an improved user experience. Consistency, efficiency, and scalability result in a seamless and intuitive interaction for users. Familiarity with design patterns and predictability in user interface elements enhance usability, delight users, and foster trust and loyalty to the product or brand.

The Key to Consistent and Cohesive Branding Across Your Digital Platforms.

As a digital design agency, we know how important it is to have a cohesive and consistent design language across all your digital platforms. That’s where Design Systems come in.

At its core, it is a collection of reusable components, guidelines, and assets that help maintain consistency and efficiency across all your digital products. It’s like a digital style guide that ensures your brand remains true to its core identity while adapting to different mediums and platforms.

Building a design system from scratch can be a daunting task, however, that’s where we come in and this is how we can help:


Assess Your Needs

We’ll start by understanding your brand, your goals, and your existing digital products. This will help us identify areas where a Design System could benefit your brand.


Develop a Strategy

Based on our assessment, we’ll develop a comprehensive strategy that outlines the components, guidelines, and assets your Design System will need. We’ll also work with you to establish a timeline and budget for the project.


Design & Development

Once we’ve established the strategy, we’ll begin designing and developing the components, guidelines, and assets that make up your Design System. We’ll work with you to ensure that the system meets your brand’s aesthetic and functional requirements.


Implementation & Training

Once your Design System is complete, we’ll work with your team to implement it across all your digital platforms. We’ll also provide training and support to ensure that your team is equipped to use the system effectively.


Maintenance & Updates

We’ll continue to maintain and update your Design System as your brand evolves and your digital products change. This ensures that your brand remains consistent and up-to-date across all your digital platforms.

IGD Web Design and Design System

We believe in partnerships

Our goal is to form a collaborative and long-lasting relationship with you, allowing us to thoroughly understand your business and industry. We strive to drive your success through the creation of stunning and effective digital experiences.

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Frequently Asked Questions

Here are some of the questions we get asked about design systems. If there is something you want to know that isn't covered here, please get in touch.

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How does a design system improve collaboration between designers and developers?

A design system improves collaboration between designers and developers in several ways:

Shared Language and Understanding: It establishes a common language and visual vocabulary that designers and developers can refer to. It provides a centralised source of truth for design components, styles, and guidelines. By having a shared understanding of design patterns, terminology, and principles, designers and developers can communicate more effectively, reducing misunderstandings and rework.

Efficient Handoff and Implementation: They bridge the gap between design and development by providing detailed specifications and guidelines for each component. Developers can easily access design assets, code snippets, and documentation, streamlining the implementation process. This reduces back-and-forth communication and ensures that the design vision is accurately translated into the final product.

Consistent User Experience: They promote consistency across different screens and interactions. By using the same set of design elements and patterns, designers and developers can create a unified experience that aligns with the intended user journey. Consistency in the user interface enhances usability and reduces cognitive load, leading to a seamless and coherent user experience.

Iterative Design and Feedback Loops: It encourages iterative design and feedback loops between designers and developers. As the design system evolves and improves, designers can gather feedback from developers on the feasibility and efficiency of design components. This collaboration fosters a continuous improvement process, resulting in better design decisions and more efficient development.

Streamlined Updates and Maintenance: They make updates and maintenance easier for both designers and developers. When changes or updates are needed, they can be made at the system level, automatically reflecting across all instances of the design components. This streamlines the update process, reduces inconsistencies, and ensures that the entire product remains up to date with the latest design standards.

Overall, a design system fosters collaboration by providing a shared foundation, facilitating efficient handoff, promoting consistent user experiences, encouraging iterative design, and streamlining updates and maintenance. By aligning designers and developers, a design system helps teams work together more smoothly and effectively, ultimately leading to better products and user experiences.

Can a design system be customised to fit the unique branding and visual style of a company?

Yes, a design system can be customised to fit the unique branding and visual style of a company. In fact, one of the primary goals of a design system is to ensure consistency across all touchpoints while reflecting the brand identity.

A well-designed system provides the flexibility to accommodate and express the unique characteristics of a company’s brand. It typically includes guidelines for typography, colour palettes, iconography, and other visual elements that can be tailored to match the specific brand identity. This allows designers and developers to create interfaces that align with the company’s unique aesthetics and brand personality.

By incorporating brand-specific elements and styles, such as custom colour schemes, logo usage guidelines, or unique iconography, the design system becomes an extension of the company’s brand identity. This helps to reinforce brand recognition and create a consistent visual experience for users across all digital products and platforms.

However, it’s important to strike a balance between customisation and maintaining consistency. The core components and principles of the design system should remain consistent to ensure a cohesive user experience, while allowing for customisation within predefined boundaries to reflect the unique branding of the company.

In summary, a design system can be customised to align with the unique branding and visual style of a company. It provides a framework that allows designers and developers to express the brand identity while maintaining consistency and usability across various digital products and experiences.

How can a design system help streamline the onboarding process for new team members?

A design system can significantly streamline the onboarding process for new team members in the following ways:

Unified Design Standards: It establishes a set of unified design standards, guidelines, and best practices. New team members can quickly familiarise themselves with these standards, ensuring that they adhere to the established design principles and methodologies. This consistency reduces the learning curve and helps new members align their work with existing design patterns.

Faster Familiarisation with Components: They often include a comprehensive library of reusable design components, UI elements, and patterns. New team members can access this library to quickly understand the available design assets and how to utilise them. This saves time in designing from scratch and promotes consistency across the application.

Collaboration and Communication: They foster collaboration and communication among team members. New members can easily refer to the design system to understand the reasoning behind design decisions, access documentation, and communicate with other team members about specific components or interactions. This collaborative environment encourages knowledge sharing and helps new members integrate seamlessly into the design team.

Accelerated Design and Development Process: With a design system in place, new team members can quickly grasp the established design patterns, allowing them to contribute to projects more efficiently. They can leverage existing design components and guidelines, reducing the need for extensive research and exploration. This accelerates the design and development process, ensuring faster iterations and smoother workflow.

Consistent User Experience: They ensure a consistent user experience across different screens and features. By following the predefined design principles and utilising the components provided in the design system, new team members can contribute to maintaining a cohesive user experience. This consistency fosters user familiarity, reduces cognitive load, and enhances the overall quality of the application.

In summary, a design system helps streamline the onboarding process by providing unified design standards, enabling faster familiarisation with design components, facilitating collaboration and communication, accelerating the design and development process, and promoting a consistent user experience. By leveraging a design system, new team members can quickly integrate into the design team, contribute effectively, and maintain design consistency throughout the application.

Is a design system the same as a component library?

No, a design system is not the same as a component library, although a component library is often a part of a design system. Here’s the difference between the two:

Design System: This is a comprehensive set of guidelines, principles, and assets that define the overall design approach for a product or organisation. It encompasses more than just the visual components and includes broader considerations such as brand guidelines, design principles, interaction patterns, user research insights, and documentation. A design system provides a holistic framework for creating consistent and cohesive user experiences across various touchpoints.

Component Library: A component library, also known as a UI component library or pattern library, is a subset of a design system. It consists of a collection of reusable UI components, such as buttons, forms, cards, navigation elements, and more. The component library serves as a centralised repository of pre-designed and pre-coded components that can be easily implemented across different screens and features of an application. It ensures consistency in design and development by providing a set of standardised building blocks.

In summary, a design system is a broader framework that encompasses guidelines, principles, and assets beyond just the component library. It provides guidance on various aspects of design, including visual style, interaction patterns, and user experience considerations. The component library, on the other hand, is a specific part of the design system that focuses on reusable UI components. While the component library is a key component of a design system, the design system as a whole includes a more comprehensive set of guidelines and resources for designing cohesive and consistent user experiences.

Ready to transform your digital products with a powerful design system? Contact our team today.

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