Successful product design is all about putting people first. That's why we take a human-centered approach to every project we undertake.

IGD Web Design and Design System

This is what we do

Collaborate with our passionate team to bring your ideas to life.

At our core, we’re a team of passionate designers who love helping businesses like yours bring their ideas to life. We believe that great design is not only aesthetically pleasing but also functional and intuitive, creating a seamless user experience that engages and delights your customers.

We understand that designing a digital product can be overwhelming, but don’t worry, we’ve got your back. We’ll work closely with you every step of the way, from ideation and wireframing to prototyping and final design. Our collaborative approach ensures that your vision is always at the forefront of our minds.

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Innovative, human-centered design

At the heart of every great design is the user.

Human-centered design is a philosophy that puts the needs and desires of the user at the center of the design process. By understanding and empathising with users, we can create products that truly resonate with them.

Human-centered design involves a deep understanding of the people who will use the product, including their behaviours, motivations, and pain points. Through research and observation, we gain valuable insights into the user’s experience and tailor our designs accordingly. The end result is a product that not only looks great but also solves real problems for the user. So, if you want to create products that truly make a difference in people’s lives, human-centered design is the way to go.

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User Group Research Sessions
  • App UX & UI Design
  • Product Strategy
  • Design Systems
  • Design Consultancy

UX is how a user feels using a product, UI is how it looks.

We get asked all the time, “What is the difference between UX and UI — aren’t they are both done by designers?” — so let’s start by explaining.

UX design focuses on the user’s overall experience, taking into consideration the app’s usability, accessibility, and functionality. On the other hand, UI design deals with the app’s visual elements, including colour schemes, typography, and layout.

Now, you might be wondering why both UX and UI design are important for your application. The answer is simple: the best-designed applications combine both elements to create a seamless user experience. Users want to be able to navigate your app easily and intuitively, but they also want an aesthetically pleasing design.

Our team of designers will work with you to understand your vision and tailor our approach to meet your specific needs as well as those of the user.

We’ll start by researching your target audience and developing user personas to guide our design decisions. From there, we’ll create wireframes and prototypes to test our designs and ensure they meet your requirements.

We believe that collaboration is key to creating the best design possible, and we’ll keep you informed throughout the entire process. Our team will take your feedback and incorporate it into the design, ensuring that your app is exactly what you envisioned.

App User Experience and User Interface design is at the core of our service offering — our entire team will play a role at some point in the design lifecycle. By combining our expertise in UX and UI design, we can help you stand out in an increasingly crowded digital landscape.

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Craft a winning product with a solid product strategy — from ideation to launch and beyond.

If you’re looking to create a successful digital project — whether it is a website, mobile app, or even a design system — you need a solid strategy. Think of a product strategy as the roadmap defining everything from ideation to launch and beyond.

The first step in developing a product strategy is to define your product’s vision and mission. This involves identifying your target market, understanding their needs, and articulating how your product will solve their problems. You’ll also want to set specific goals for your product, such as revenue targets, user acquisition goals, or conversion rates.

Next, you’ll need to develop a roadmap that outlines the specific features and functionality that your product will include. This roadmap should be informed by user research, competitor analysis, and market trends. It should also be flexible, allowing you to adapt your product to changing market conditions or customer feedback.

We will support you to prioritise features, define timelines and budgets, and ensure that your product meets the needs of your target audience.

By taking the time to develop a clear roadmap for your project and working with a team of experts to bring it to life, you can create a solution that meets the needs of your target audience and stands out in a crowded market.

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The key to consistent and cohesive branding across your digital platforms.

As a digital design agency, we know how important it is to have a cohesive and consistent design language across all your digital platforms. That’s where Design Systems come in.

At its core, a Design System is a collection of reusable components, guidelines, and assets that help maintain consistency and efficiency across all your digital products. It’s like a digital style guide that ensures your brand remains true to its core identity while adapting to different mediums and platforms.

But building a Design System from scratch can be a daunting task. That’s where we come in. We can help you create and maintain a Design System that’s tailored to your brand’s unique needs.

Here’s how we can help:

  1. Assess Your Needs: We’ll start by understanding your brand, your goals, and your existing digital products. This will help us identify areas where a Design System could benefit your brand.
  2. Develop a Strategy: Based on our assessment, we’ll develop a comprehensive strategy that outlines the components, guidelines, and assets your Design System will need. We’ll also work with you to establish a timeline and budget for the project.
  3. Design and Development: Once we’ve established the strategy, we’ll begin designing and developing the components, guidelines, and assets that make up your Design System. We’ll work with you to ensure that the system meets your brand’s aesthetic and functional requirements.
  4. Implementation and Training: Once your Design System is complete, we’ll work with your team to implement it across all your digital platforms. We’ll also provide training and support to ensure that your team is equipped to use the system effectively.
  5. Maintenance and Updates: We’ll continue to maintain and update your Design System as your brand evolves and your digital products change. This ensures that your brand remains consistent and up-to-date across all your digital platforms.
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Helping you to navigate an ever-changing digital landscape.

As a business owner, you know that first impressions are everything. Your website, social media, and marketing materials are often the first point of contact with potential customers, so it’s crucial to make them count.

That’s where we come in. Our team of designers will work closely with you to understand your business, your goals, and your target audience, to create a design strategy that speaks directly to your audience.

With our design consultancy services, we’ll help you create a consistent and professional brand image across all of your digital platforms. From website design to social media graphics and beyond, our designs will help you stand out from the competition and make a lasting impression on your customers.

Whether you have an internal design team and want a fresh perspective or additional guidance, or you just want to understand how to better use design within your business, we can support and guide you throughout your jounrey.

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See how we have helped clients with product design solutions.

Frequently Asked Questions

Here are some of the questions we get asked about Product Design. If there is something you want to know that isn't covered here, please get in touch.

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What are the steps in the product design process?

The product design process is a series of steps that we, as designers, follow to create a new product.

These steps typically include:

  1. Ideation
  2. Research
  3. Conceptualisation
  4. Design
  5. Prototyping
  6. Testing
  7. Production
  8. Launch
  9. Iteration

All projects will follow thse steps in some way. Some projects will deliver all steps in-depth whilst others will touch more on one area than others — ultimately, it comes down to project complexity, time, and budget.

How do you measure the success of a product design?

Here are some key metrics that we use to measure the success of a product design:

  1. Sales: If your product is selling well and generating revenue, it’s a good sign that your design is resonating with customers.
  2. Customer feedback: If customers are satisfied with your product and are leaving positive reviews, it’s a good indication that your design is meeting their needs.
  3. User engagement: This includes metrics like how often customers use your product, how long they spend on your website or app, and how many times they return to make a purchase.
  4. Return on investment (ROI): Measuring the ROI includes looking at the costs of the overall process up to delivery, compared to the revenue generated by sales.
  5. Brand loyalty: If customers are loyal to your brand and are likely to purchase from you again, it’s a good sign that your design is resonating with them.
  6. Market share: If your product is gaining market share and is competing well against other products in the same category, it’s a good indication that your design is successful.

Overall, measuring the success of a product design requires looking at a variety of metrics. By considering these different factors, you can get a more comprehensive picture of how your design is performing and make informed decisions about how to improve it.

What is a clickable prototype?

A clickable prototype is a digital representation of a product that allows users to interact with the design as if it were a real product. Unlike a static prototype, a clickable prototype is designed to be interactive, allowing users to click on buttons, links, and other elements to navigate through the product.

We use prototypes throughout the user interface (UI) design process to test and refine design choices before development begins. By allowing users to interact with the design, designers can get feedback on the functionality and usability of the product and make any necessary adjustments.

Creating a prototype both ourselves and our clients to visualise the user experience (UX) of the product and identify any potential issues before development begins.

What is an MVP?

An MVP, or Minimum Viable Product, is a product design and development strategy that involves creating a basic version of a product with just enough features to satisfy early adopters and gather feedback for further development. The idea behind an MVP is to create a product that is good enough to attract early customers, but not so complex that it takes too long or too many resources to develop.

In practice, an MVP might be a website with a few key features, a mobile app with limited functionality, or a physical product with only essential features. The goal is to get the product in front of customers as quickly as possible, gather feedback, and use that feedback to make iterative improvements and develop the product further.

Are you ready to get started? Speak to us today.

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