Driving Growth with SaaS UI/UX Redesign & Design System

Yozu Creative proudly partnered with RedEye, a leader in marketing automation, as their outsourced product design team. Our mission was to undertake a significant SaaS UI redesign, modernising the platform’s user interface and fundamentally enhancing the overall user experience (UX) for their extensive client base.

We wanted to connect the two worlds – RedEye’s brand perception and digital appearance. We conducted a series of workshops to identify pain points for each application, differences in visual language, and inconsistencies that needed fixing.

Any changes made to the platform had to be user-friendly and not require users to relearn their workflows or negatively impact their experience. Additionally, the size of the system posed a challenge as it had a vast number of screens, options, tabbed content, and workflows that required a systematic approach to ensure that the entire platform had a consistent look and feel upon rollout. So, we decided to build a scalable design system.

Our in-depth workshops were crucial in identifying specific user pain points and aligning on a cohesive visual language. This groundwork allowed us to develop a powerful and comprehensive design system and component library. The previous brand guidelines didn’t answer all the needs and requirements necessary for digital communication and UI Systems, so in order to solve that we decided to rethink the entire suite of digital products and approach from a more holistic perspective and a thoroughly planned implementation process. The approach required close collaboration across all product teams as well as RedEye’s internal marketing and development departments.

This robust design system not only ensured consistent visuals and interactions across the entire platform but also significantly accelerated RedEye’s future development cycles, proving its value as a truly scalable UX/UI solution.

The redesigned user interface is not just visually appealing; it’s remarkably intuitive and efficient. This project demonstrates how a strategic outsourcing of UX/UI design can transform complex platforms into user-friendly experiences, leading to improved user adoption and enhanced business performance.

Outsourcing your design team for a SaaS redesign project offers clear advantages. You gain immediate access to specialised UX/UI expertise and fresh perspectives, accelerating your project without the long-term costs of hiring in-house. This flexible approach ensures scalability and delivers a polished, user-centric product faster, directly impacting your business’s growth and ROI.

Considering an outsourced product design team for your next SaaS project? Let’s discuss how Yozu Creative can deliver a transformative UI/UX redesign and establish a foundational design system for your business.