Improve visual elements of a product and enhance user experience, building an emotional connection with users. Going beyond expectations, we pay attention to the details, ensuring that every deliverable reflects our high standards.
UX and UI design at your service
Create the look and feel of a product or service by enhancing user experience and interactions.
Our UX services
Elevate your performance, uncover bottlenecks, and overcome usability challenges with our expert UX recommendations. Using a variety of UX methods and tools, we assess where a product is succeeding and where it's failing.
View our workSimplifying complex processes
We improve the structure of the product, organising content and features to make it easy for users to navigate. We focus on usability, desirability, accessibility, and usefulness are the four pillars of UX design.
Legacy software redesign
Redesigning legacy software enhances user experience, security, and performance. A modernised user interface engages customers and revitalises your product and business.
Usability improvements
To improve website usability, we focus on mobile optimisation, simple navigation, visual hierarchy, accessibility, and credibility.
UX Audit
A UX audit leads to substantial, data-informed improvements for a website or application, enhancing user satisfaction and return on investment.
Where creativity meets functionality
Our process
We offer a well-tested approach to designing digital products, focusing on research, ideation, prototyping, and testing.
Book a consultationResearch and Analysis
We start with an in-depth analysis of your current digital product, pinpointing usability improvements and aligning them with your redesign vision.
Design Phase
We craft new designs through iterative cycles. We test and refine them to ensure the final product is easy to use and development-ready. Depending on the scope of the project it may involve wire-framing, clickable prototypes, and usability testing.
Polished Design
We provide style guides and component libraries, ensuring easy access to colours, typography, and more for future use. With our design handover, your developers can continue working with a structured design system, ensuring seamless future development.
Development
Our designers can work closely with your development team ensuring the highest quality of design implementation. Alternatively, you can outsource development to partner Yozu Ltd. to deliver a well-rounded mobile or web app.
What our clients say
Our UX case studies:
Elevate your digital product with exceptional user experience.
Frequently Asked Questions
Here are some of the questions we get asked about UX and UI design. If there is something you want to know that isn't covered here, please get in touch.
Why is User Experience (UX) design important for my application?
UX design is vital because it shapes how users perceive and interact with your product. Here’s why it matters:
- User Satisfaction: UX design tailors the experience to users’ needs, ensuring they can easily complete tasks and enjoy using your application.
- Usability: It makes your app intuitive and easy to navigate, reducing complexity and friction.
- Engagement: A great user experience keeps users engaged, boosting retention and loyalty.
- Business Success: Positive UX leads to higher customer satisfaction, stronger brand perception, and increased user acquisition and revenue.
In short, investing in UX design delights users and drives long-term business success. Want to know more? Learn how to transform your business with design innovation.
How does User Interface (UI) design impact the overall user experience?
UI design is key to shaping your app’s user experience. Here’s how it impacts users:
- Visual Appeal: UI design ensures your app is visually attractive and aligns with your brand, creating a strong first impression.
- Intuitive Interaction: It designs user-friendly controls and navigation, making the app easy to use and reducing confusion.
- Consistency: Consistent use of visual elements across the app helps users navigate smoothly and enhances usability.
In short, UI design creates a visually appealing, intuitive, and consistent interface, leading to a positive user experience and stronger brand identity.
What is the process of UX/UI design for my application?
The UX/UI design process for your app generally includes:
- Research: Understand target users and their needs through interviews, surveys, and testing.
- Personas & Flows: Create user personas and map user journeys within the app.
- Wireframing & Prototyping: Develop low-fidelity layouts and interactive mockups for early testing.
- Visual Design: Design the app’s visual elements, including colours, typography, and branding.
- Interaction Design: Define intuitive navigation and interactions for a seamless user experience.
- Iteration & Testing: Refine the design based on user feedback and testing.
- Handoff: Provide detailed design specs and assets to the development team for accurate implementation.
This process is iterative and collaborative, ensuring the design meets user needs and business goals.
Can I incorporate UX/UI design into an existing application or only during the initial development phase?
UX/UI design can be integrated at any stage of an app’s lifecycle, whether during initial development or to improve an existing app.
For existing apps, a UX/UI designer can evaluate the current user experience, identify pain points, and suggest design improvements. This might include refining navigation, enhancing visuals, or simplifying interactions to boost user satisfaction and engagement.
Even for established apps, incorporating UX/UI design through research, feedback analysis, and usability testing can greatly enhance the user experience and contribute to the app’s success.