Promoting vehicle search platform with refreshed brand and web app

Vehicle Search is a prominent UK vehicle query service, managing over 40 million vehicle records. They provide precise, consistently updated information, with data never trailing more than five days behind providers, making them a go-to resource for accuracy.

Their existing 5-year-old website and Payment Portal faced significant issues: an outdated look, declining performance, poor SEO, and difficult maintenance. A complete overhaul was essential to support growth and meet modern user expectations. Beyond this, Vehicle Search required a sophisticated new application. This app needed to scan driving licenses, perform instant validity checks for activities like test driving using OCR technology and their API, and provide a summary of information. The solution also required both a mobile application for scanning and a robust management interface for user, API credit, and audit logging administration.

Our agency provided a deep dive into Vehicle Search’s digital presence and market. Our work included:

• UX Audit & Competitor Research: Identified pain points and best practices for simplicity in vehicle search and history, informing a clear offering.
• New Visual Identity: Crafted a fresh logo, colours, typography, and illustrations for a modern brand.
• Marketing Website & Complex Search App in WordPress: Built both the marketing site and the intricate search application, ensuring a robust, scalable, and user-friendly platform.
• Advanced License Scanning & Verification: Designed and developed a mobile app with OCR and API integration for real-time license validation, creating a critical new service.
• Comprehensive Management Interface: Built an interface for user administration, API credits, and audit logging, providing full client control.
• Enhanced User Dashboard: Introduced a new feature for users to easily check remaining credits, improving convenience and transparency.

Our research phase was critical. By analysing competitors, we identified a clear need for greater simplicity in the user journey. We focused on making the process of entering a vehicle registration to find details, and searching for a vehicle’s history, as effortless as possible.

A key objective was to simplify the overall website structure and content, ensuring that Vehicle Search’s valuable offering was immediately clear to new and returning users. This user-centric approach guided every design decision. Our research extended to the feasibility and best practices for integrating OCR and API-driven checks for the new license scanning application, ensuring a robust and reliable solution.

Crucially, our agency’s expertise enabled Vehicle Search to launch a powerful new service: the mobile application for license scanning and verification. This innovative solution, combined with the intuitive management interface and the new credit-checking feature on the dashboard, significantly enhanced Vehicle Search’s offering. The new platform now provides a seamless, intuitive, and high-performing experience for all Vehicle Search users, while also opening up new service avenues and revenue opportunities for the client.